A team who cares
Our dedicated team will work with you to develop a comprehensive strategy that not only meets your immediate goals but also drives long-term results. By leveraging data-driven insights with our diverse expertise in paid and donated media, we develop campaigns that resonate with your target audience and deliver measurable impact.
Mark Pajewski
President & Founder
After spending over 20 years at some of New York City’s top agencies, Mark created Stark Media to provide a new, process-driven approach to media planning that drives performance and efficiency.
Mark has a diverse media planning background in developing cross—platform communication plans across a broad range of industries, for both paid media and donated media for nonprofits. This blend of consumer and nonprofit experience allows clients to benefit from his unique dual perspective.
Mark has a proven track record optimizing communication channels to maximize brand impact and client investment. He has become a strategic advisor to agencies, clients and vendors, guiding media planning development and implementation.
Donna Damm
Vice President Media Director
Donna is a seasoned agency professional with over 25 years of experience developing strategic marketing solutions for public health, pharmaceutical, retail, luxury, and CPG brands. Known for her innovative approach, Donna excels at driving brand growth, whether through increasing awareness or boosting sales. She is actively involved in every stage of strategy execution, ensuring campaigns align seamlessly with their vision and objectives.
An expert in consumer profiling, Donna leverages quantitative and qualitative research to uncover insights into consumer habits, psychographics, and behaviors. This expertise enables her to craft targeted strategies that resonate with the right audiences.
Donna has successfully led integrated media campaigns across both local and national markets, collaborating with vendors across all channels, including digital and television. Her ability to deliver impactful, multi-platform marketing programs has earned her a reputation for achieving meaningful results for her clients.
Andrea Marder
Head of Media & Analytics
Andrea Marder is a leader within the Marketing industry with experience in Advertising, PR and Marketing Operations. Her background spans from launching 3 in-house client advertising agencies to working at the most elite NYC advertising agencies. Her background overseeing PR campaigns, Advertising Campaigns and Industry award winning Marketing Campaigns centers around her customer centric approach.
With expertise in understanding segments reaching Public Health, Higher Education, Luxury Goods, Retail, Financial, and Package Goods prospects her dedication has resulted in unprecedented client revenue and awareness success metrics. In wanting to share her knowledge with a new generation, Andrea is an Adjunct Professor at FIT where she teaches Digital Marketing, PR, Audiences and Media, and Mass Communications.
Fallon Giunta
Media Director
Fallon Giunta is Stark Media’s media director with over a decade and a half of experience building global brands, leveraging consumer-centric insights, and leading high-performing teams.
She leads Stark Media’s team to develop strategic insights for paid media campaigns, ensuring client goal alignment and maximizing opportunities for pro-bono media.
Alex Nash
Media Manager
Alex Lash has a robust background in Digital planning, from inception to execution, and has a passion for innovative online strategies. He has over 10 years of experience in developing and executing comprehensive Digital campaigns that drive awareness, customer engagement, and revenue growth.
He believes in the power of a customer-centric approach, leveraging data to understand audience behavior and tailoring strategies to meet their needs. He is reputable for creating value at every touchpoint and ensuring that the digital presence not only attracts but also retains and makes a long-lasting impact.
Alex holds a Bachelor of Business Administration from Aurora University where he began developing a solid foundation in Marketing principles and digital technologies. Throughout his career he has worked with a variety of companies, from startups to established enterprises, helping them navigate the complexities of the digital landscape.
George Coppola
Search & Social Media
George Coppola is an accomplished media planning and strategic business development professional with over 30 years of experience. He has a proven track record of delivering quantifiable results through strategic planning, analytical optimization practices, and a constant focus on delivering ROI.
George has extensive expertise in both offline and digital media ecosystems, including search, social, mobile, paid media, programmatic, and more. He utilizes comprehensive metrics analysis and industry trends/data to continuously optimize campaigns for improved performance. He is skilled in strategic planning and execution, project management, B2B and B2C marketing, social media, direct marketing, budget development, administration, relationship management, team leadership, and training.
He holds a Bachelor of Business Administration from Pace University and is certified in Google Ads Display, Search, Shopping, and Video.